Data informs
Insights tranforms
Storytelling activates
From data to actionable insights
I believe that data only becomes valuable when it's connected, contextualized, and translated into insights.
My approach to data is not just technical — it's strategic, structured, and deeply human. Every project begins with asking the right questions — and identifying the sources that can answer them.
The real magic happens when data points meet. I enrich datasets by layering them — combining behavioral with attitudinal, quantitative with qualitative, historical with real-time. This multidimensional view reveals deeper truths and unlocks smarter strategies.
What I have to Offer
Data Mapping
I map internal and external data landscapes - from CRM systems and customer profiles to market intelligence, behavioral patterns, and qualitative feedback to establish a comprehensive data landscape. My goal is to uncover what's truly available, understand its relevance, and determine how it can uncover insights that can be usefull in terms of customer insights, churn prediction, increase of sales or customer satisfaction etc.
Insights & Strategy
Insights are only valuable when they lead to movement. Insights are more than just observations — they're the seeds of transformation.
I specialize in extracting insights that drive strategic decisions and translate into actionable initiatives — whether that's boosting business revenue, increasing brand awareness, or addressing specific goals like improving customer engagement, satisfaction, or reducing churn.
Data Storytelling
Data storytelling is about weaving insights into narratives that resonate with your audience — whether through bite-sized content or translating complex, technical findings into clear, actionable messages. I focus on making insights relevant and relatable in the right channel at the right time. By combining data sources and exploring possible ways of automation, I help businesses unlock long-term value and scale their impact.
Curious?
Examples & Cases
Full Funnel Marketing Strategy
Developed a full-funnel marketing strategy to accelerate sales through owned channels for a brand with just 50% brand awareness. The approach activated all funnel stages in parallel — driving awareness and reach, mid-funnel engagement, and bottom-funnel conversion — to ensure seamless progression from awareness to action. Focus was placed on lead generation efficiency and brand lift across the entire customer journey.
Turning Constomer Insight into Intelligent Growth
400,000 Danish single-family homes are at risk of water damage from aging pipes. This insight became the foundation for a data-driven marketing initiative that not only unlocked new commercial potential in terms of upscale but also helped existing customers prevent damages.
Mapping and combining multiple data sources - including customer data, geolocation, and public risk indicators, we made a strategy for personalized Newsletters that educated homeowners on proactive maintenance — turning marketing into a service to reduce claims, and measurable growth in coverage adoption.
Unlocking Data for Smarter Decisions
I identified and mapped the most relevant data sources across the business — from lead performance and digital marketing to sales and customer satisfaction. Data scientists, helped design a scalable data model that enabled real-time access to key KPIs across the organization.
By democratizing data and over time breaking down more silos, we empowered teams with instant insight — aligning marketing, sales, and customer satisfaction.
15+
Years of professional experience
98.007+
Pictures on my Iphone
100%
Drive
Customers
